What certificate / degree have you got? When did you qualify? How long did it take? What organisation did you get qualified with?
What type of clients have you coached in the past? What results did you manage to get with them? Give details about your biggest success story.
How and when did you start training yourself? What do you enjoy? What were your challenges? What have you achieved?
Do you like helping people? Did you experience the benefits of being fit and healthy yourself?
Who is your ideal client? Be specific.
12 Week Body Transformation, Fat Loss, Muscle Gain, Mental Health, etc